Our Process

HOW WE GET
ROOFERS RANKED.

We turn your website into a 24/7 lead-generation machine. By combining technical precision with industry-specific content, we ensure your business doesn't just rank -- it dominates the local market.

01
Audit

ROOF-LEVEL AUDIT

We perform a comprehensive technical inspection to ensure your roofing website is fast, secure, and fully optimised for Google's search algorithms.

Before we start building your rankings, we must ensure your foundation is solid by identifying every technical roadblock holding you back.

We analyse your site's speed, mobile responsiveness, and core architecture to ensure that both search engines and homeowners can navigate your pages without friction.

Our deep-dive audit looks for broken links, duplicate content, and indexing errors that prevent your roofing services from appearing in the local map pack. We don't just find the problems -- we provide a clear, prioritised roadmap to fix them, ensuring your digital asset is ready to handle a massive influx of new organic traffic.

Week 1-2

WHAT YOU GET

  • Full technical SEO audit report
  • Core Web Vitals analysis
  • Mobile & speed performance score
  • Prioritised fix roadmap
  • Competitor gap analysis
Exclusive to your territory
02
Content

INDUSTRY-SPECIFIC CONTENT

We develop a custom-tailored content library designed to dominate local search results and provide the technical answers your potential customers are searching for.

Our content team specialises in the roofing niche, ensuring every word on your site speaks directly to the specific needs and fears of a homeowner with a leaking roof.

We map out a strategic content calendar that targets both 'near me' local searches and long-form educational topics that build long-term organic traffic and brand equity.

From optimising your service area pages to creating 'how-to' guides for roof maintenance, we ensure your site provides the comprehensive value that search engines reward with first-page visibility. This isn't just about keywords -- it's about creating a digital asset that positions your brand as the premier choice in your city, outranking competitors who rely on thin or generic marketing copy.

Month 1-3

WHAT YOU GET

  • Location & service page optimisation
  • Monthly content calendar
  • Keyword-mapped blog strategy
  • Google Business Profile content
  • FAQ & schema content
Exclusive to your territory
03
Links

LINKS & AUTHORITY

Our strategic link-earning campaigns are designed to skyrocket your domain authority and solidify your position as the #1 roofing contractor in your service area.

In the world of SEO, links act as votes of confidence that signal to Google your business is a legitimate and highly recommended authority in the roofing trade.

We focus on earning links from reputable industry publications, local business directories, and niche-relevant sites that pass real 'ranking power' to your domain.

This process isn't about volume -- it's about the quality and relevance of the connections we build, ensuring your site gains the competitive edge needed to outrank established local rivals. By securing these high-authority mentions, we move your business from the back pages of search results to the very top, creating a 'moat' around your brand that makes it difficult for competitors to displace your rankings.

Month 2-6

WHAT YOU GET

  • Local citation building & cleanup
  • Industry directory placements
  • Niche-relevant link outreach
  • Digital PR for roofing authority
  • Monthly link acquisition report
Exclusive to your territory
04
Tracking

TRACKING & CONVERSION

Our transparent reporting systems give you a 24/7 view of your lead flow, search rankings, and the overall health of your roofing company's digital growth.

SEO is a waste of your time and money if it doesn't result in signed contracts, which is why we obsess over tracking every single lead that enters your system.

We set up detailed analytics and call-tracking software to identify exactly which keywords and service pages are making your phone ring and filling your inbox.

This data-driven approach allows us to see beyond 'clicks' and 'traffic' to understand the true ROI of your marketing investment. By constantly analysing this conversion data, we can refine your strategy in real-time -- doubling down on the high-ticket service areas that are most profitable for you and ensuring your business stays booked solid with the jobs you actually want.

Ongoing

WHAT YOU GET

  • Google Analytics 4 setup
  • Call tracking integration
  • Monthly ranking reports
  • Lead source attribution
  • Quarterly strategy reviews
Exclusive to your territory
What to Expect

YOUR RANKING TIMELINE.

SEO is a compounding investment. Here's what a typical Booked Solid engagement looks like over the first 6 months.

Month 1
FOUNDATION

Technical audit, fixes, and GBP optimisation

Month 2-3
CONTENT BUILD

Service pages, location pages, and initial blog content

Month 3-4
AUTHORITY GROWTH

Link building begins, citation cleanup, digital PR

Month 4-6
RANKINGS RISE

Map pack entry, top-10 organic rankings for core keywords

Month 6+
DOMINATION

Top-3 positions locked in, consistent lead flow established

Why It Works

BUILT FOR
ROOFERS ONLY.

Generic SEO agencies treat roofing like any other home service. We don't. Every strategy, every keyword, every piece of content is built specifically for roofing businesses -- because we've spent years learning exactly how homeowners search when they need a roofer.

That specialisation means faster results, less wasted budget, and a competitive edge that generalist agencies simply can't replicate.

Start Your Audit

How long before I see results?

Most clients see map pack movement within 60-90 days. Organic rankings for competitive keywords typically follow at the 4-6 month mark. SEO is a compounding investment -- the longer you're in, the harder it becomes for competitors to displace you.

Do you work with any roofing company?

No. We only take on one client per geographic market. If a competitor in your city is already a Booked Solid client, we can't work with you -- but that also means if you're first, your competitors are locked out.

What do you need from me?

Access to your website and Google Business Profile, and a 30-minute onboarding call. After that, we handle everything. You'll receive monthly reports and can reach your account manager any time.

Is there a contract?

We work on 6-month initial agreements -- enough time for SEO to compound and deliver meaningful results. After that, it's rolling monthly with 30 days notice.

READY TO START?

Claim your free SEO audit and we'll show you exactly where your rankings stand and what it will take to dominate your local market.

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